In the fierce competition in today's society, various industries cast aluminum heating coil brands of similar products between the narrow difference, casting aluminum heating coil industry product homogeneity is also increasingly serious, to allow customers from many of the cast aluminum heating coil brand accurately identify a cast aluminum heating coil brand, effective method is to let the cast aluminum heating coil brand has a unique culture. With the progress of society, people's living standards improve, the demand for spiritual culture is increasingly strong. As a member of the society, customers are being influenced by the brand culture of all kinds of cast aluminium heating coil. As far as the customer is concerned, once a cast aluminium heating coil brand culture is established in its mind, the selection of the cast aluminium heating coil brand becomes a way of understanding and approaching the culture. Shaping the cast aluminum heating coil brand culture, to a certain extent, is governed by commercial motives. By casting aluminium heating coil brand culture to strengthen the brand power of cast aluminum heating coil, not only can better realize the business purpose of promotion, but also can effectively carry the social function of enterprises. In addition the personalized casting aluminum heating Coil brand culture is to let the cast aluminum heating coil brand in the key to the popular.